Banner Ad
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence.
Breadcrumbs
A navigational 'notation' located at the top of a Web page that shows a visitor where he (or she) is located based on the Website's structure or information hierarchy. Example: A visitor viewing executive profiles might see the following breadcrumb at the top of the page: "Design by Nur— Services— Contact".
CSS (Cascading Style Sheets)
A W3C recommended language for defining style (such as font, size, color, spacing, etc.) for web documents.
Click
In web terms: A mouse click on a hyperlink element (such as text or picture) on a web page which creates an event such as taking a visitor to another web page or another part of the same page.
Cookie
Information from a web server, stored on your computer by your web browser. The purpose of a cookie is to provide information about your visit to the website for use by the server during a later visit.
Domain name
The Internet name for a network or computer system. The name consists of a sequence of characters separated by periods such as www.designbynur.com
Gif (Animation)
A moving GIF image on a Web page, created by combining several images into a single GIF file. An animated GIF can loop endlessly or it can display a few images and then stop the animation.
Flash (Animation)
Macromedia Flash or Flash is a graphics animation program, written and marketed by Macromedia, that uses vector graphics. The resulting files, called SWF (said like swiff) files, may appear in a web page to view in a web browser, or standalone Flash players may "play" them.
HTML
An acronym for HyperText Markup Language, HTML is the language used to tag various parts of a Web document so browsing software will know how to display that document's links, text, graphics and attached media.
HTML Document
A document written in HyperText Markup Language.
HTML Tags
Code to identify the different parts of a document so that a web browser will know how to display it.
HTTP
The abbreviation for Hypertext Transfer Protocol, HTTP is used to link and transfer hypertext documents.
Icon
A computer graphic, usually a small picture, displayed on screen to represent a computer program or operation. For example, the trash can icon is used in Windows systems to represent the "delete item" operation.
Logo
A combination of characters and/or graphics creating a single design used to identify a company.
Meta-Tags
Keywords that are inserted in the meta-tag portion of the HTML source document by the author of the Web page. Meta-tags help a Web page that doesn’t have much text come up in a keyword search.
Navigation
The "process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens. Users navigate through the project by clicking on interactive controls such as buttons, imagemaps, and hypertext, while clues such as special colors, backgrounds, or interface sounds help orient them to where they are at within the levels of interactivity. Tools, bars and buttons which allow you to move around, on and between Web pages. Navigation elements must always be available and obvious. Well-designed navigation will lead the prospect in the intended direction.
POP3 (Post Office Protocol, version 3)
A POP3 server acts as your email Post Office. You use an email client, like Eudora or those built-in to Netscape Navigator and Microsoft Internet Explorer, to retrieve your mail to your local drive using the POP3 protocol.
Pop up window
A new browser window that displays when the visitor clicks on a hotlinked graphic or hyperlinked text. Pop up windows are often smaller than the existing browser window and display on top of the existing page the visitor is viewing. Because pop up windows are a popular advertising technique, some users install a program that turns this feature off in their browser. These programs are often referred to as "pop-up window killers".
Search Engine
In the context of the World Wide Web a program that seeks out, visits, and indexes URLs on the WWW. The index is searched for key words or phrases entered by a user. This results in a collection of hyperlinks returned to the user where the hyperlinks are references to sources whose description, title, or content match the words or phrase.
Web Page
An HTML document that is accessible on the Web.
Web page source The text file that contains the HTML tags for a Web page. A browser reads the source for a Web page from this file and then using the HTML tags displays the Web page.
Web Spider
A computer program that searches the Internet for web pages. Common web spiders are the one used by search engines like Google and AltaVista to index the web. Web spiders are also called web robots or wanderers.
Web Site
A collection of related web pages belonging to a company or an individual.
Web Hosting
The action of providing web host services. Everything on the web is sitting on a server. Internet service providers offer space to "house" your website. Plans (prices, duration's, space, etc.) vary depending on the company you choose.
Web hosting is a service that provides Internet users with online systems for storing information, images, video, or any content accessible via the web.
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