Developing your first website
1 – Website Theme
Stick to a single theme, or a group of very related themes. Use same theme in every page. Don't mix match information about your products and, a family album photos.
2 – Domain Name
Have you thought of a domain name for your site? Think up a name, and check if [thatname].com is taken. If you can't get that exact name as a dot-com, choose another name or extension such as .net, .us, .org etc.Keep it short and make it memorable. Try to choose your name which includes your keywords.
This site called "Designbynur". it is short enough, include my name and, I do web design!
3 – Branding
Your site has to stand out from the crowd. Branding will help you for that. If you want your customers recognize your business at first glance, then you need a logo that can be used in business cards, flyers, banners, letters etc. Choose a name that's part functional, part creative and use that name on the logo, banner, sticker, any printable material.
4 - Content
No matter what kind of website you have, quality content is still the first reason visitors return to their favorite sites. You need to create a strategy that establishes where the real value lies in your website. The content should be reach by the visitors simply, fast navigated and searchable.
5 – Keywords
When you write the content of your website, which means you write articles and information that contain your "keywords". Keywords are words and phrases that are relevant to your site. You should remember to use these words whenever possible in your text, and make sure they appear in the directory and file names of your website, and in the text of any links on your site. Make sure use in the web site SEO rules. Read here more about search engine optimization.
6– Advertising
If you just keep updating, writing new pages, and gaining links from other sites, you'll be build up a steady stream of visitors. Believe or not printing advertisement still can bring you a lot of clients.Use advertising for your site, such as give ad to local newspaper, your business cards should have your web address and email. Every email you send others, use your digital signature which includes web address. Send newsletters to your clients on regular basis. Link to other related web sites. Make free coupon on the web site, let visitors print and bring it to you.
7 – Selling Products on Your Site
Make your site 75% high-quality, free information, and only 25% saleable items. The free information will be picked up by search engines, and will draw visitors to your site. The free information will also help build visitors' confidence in your site, thereby increasing the chance that they'll buy something.
If this is your first website, don't make the common mistake of turning your site into a shop immediately. Too many websites are simply catalogues of items for sale. If you like to sell some items online, make it limited number products. Choose the best ones, display with quality photos, and give good information about the products.The most important thing to sell online any product is the try build a trust. Supply good information about the product. Give the detail good quality photos among with Product Specifications. Such as items; name of the product, measurement, color, what brand, or what is made of, year, etc.
8 - ECommerce Site
If you are looking to start an ecommerce website for you local business, start with small steps. Paypal store can be answer for you. Paypal button is inexpensive with secure credit card payment method. If you prefer more professional solution try yahoo store. Yahoo store can be set up quickly, with secure payment method, and easily find by search engines. If you can provide other payment methods such as electronic checks and credit card processing, many customers will purchase from you. Also be sure to offer secure processing for the customer's purchase.
After you have decided on methods of payment you will receive it is time to consider shipping and the costs associated with this as well. Will you create a separate department to handle shipping of products ordered from your web site? Before you started a website, customers would walk into the store to buy anything they needed. Now you will have to consider how to ship the merchandise safely to them. It is also a good idea to include shipping and handling fees in the price before the merchandise is shipped.
Another area of importance for any ecommerce web site is customer service. Most businesses will have a local number that customers can call in case of a problem. However, now that you have established your online presence, your customers will not all be local but located around the country, or even around the world. It is important for them to have a toll free number or email address they can use to enquire about their purchases or ask general questions.
With these website tips in mind, you will be running your new business web site in just a short time.
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